Whisky isn't complicated, it just needs to be explained in the right way. The Flavour Map will help you choose a single malt based on it's flavour by comparing it to ones you may already be familiar with.

Within the map, whisky experts have identified four distinct flavour styles:

Each of the whiskies highlighted on the Flavour Map shown has been colour coded to correspond to the relevant flavour styles listed above. You can read more about these flavour styles here:

On the vertical axis whiskies are plotted as how smoky they are [the flavours which come principally from the peat used in drying the barley, which all Single Malts are made from] or how delicate they are [whiskies which contain unpeated barley and have no peat-smoke flavours].

On the horizontal axis whiskies are plotted as how light they are [whiskies with fresh flavours such as green grass, fresh fruits and barley] or how rich [flavours ranging from vanilla and nuttiness to cigar box, chocolate and dried fruit].